Mother’s Day Trends: What shoppers want this year

Based on trends from giftware, home decor, and other categories.

Mullein Tea (trend)

The current trend highlights mullein tea as a popular natural remedy for respiratory health. Alongside mullein tea, loose leaf green tea and other health-focused teas are also gaining traction, celebrated for their antioxidant properties and overall wellness benefits.

Specialty teas make for thoughtful Mother’s Day gifts, aligning with the growing demand for functional and relaxing beverages.

Non Alcoholic Pinot Grigio (trend)

Non-alcoholic Pinot Grigio is gaining popularity as evidenced by reviews and product offerings like the 'Giesen Non-Alcoholic Sauvignon Blanc' and 'NOT GUILTY - Pinot Grigio Alcohol Free Wine,' with users highlighting its crisp, refreshing taste suitable for summer or special occasions. The rise in demand is further demonstrated by shops like Hopscotch Bottle Shop offering a variety of non-alcoholic wines for upcoming holidays.

Interior Design Services (trend)

Interior design services are increasingly shifting towards virtual platforms, as evidenced by influencers like Katiana Collective promoting 'virtual interior design' and offering limited spots for personalized consultations through social media channels. This trend capitalizes on accessibility and affordability, with hashtags such as #virtualinteriordesign and mentions of budget-friendly options appealing to a wider audience seeking professional home styling without the constraints of traditional sourcing methods.

This may be a good idea as a gift for mother’s day campaign - to position your own products as an addition to an interior design gift.

Brie Bites as a Side Dish

Brie Bites are quickly becoming a standout in the Home Meal Replacement (HMR) category, offering consumers a gourmet yet convenient side option. These miniature, ready-to-eat brie portions cater to the growing demand for premium, indulgent HMR sides that require minimal prep. Their versatility makes them perfect for pairing with salads, charcuterie boards, or even as a warm, melty appetizer. As snacking trends shift toward upscale, bite-sized options, Brie Bites align with consumer preferences for quality and convenience. Retailers are leveraging Brie Bites to attract foodie consumers seeking indulgence without extra effort.

Our AI-powered platform forecasts a steady rise in the Brie Bites trend, driven by growing consumer demand for premium, convenient HMR options.

New On Granularity - Search for any trend

Are you curious about online trends but unsure where to start exploring them?

With just a simple search on the Granularity app, you can now access live results that include current social media posts and AI-generated descriptions, providing a comprehensive view of the latest trends. Additionally, the feature integrates graphs with data from Amazon and Google searches, offering a visual representation of trend popularity and market dynamics. This powerful tool is designed to give marketers, retailers, and trend-watchers a real-time pulse on what's hot, enhancing your strategic decisions with up-to-the-minute data.

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Exploring Plant Based Milk Trends

Plant-based milk trends are on the rise as more consumers shift away from dairy in favour of healthier, more sustainable alternatives. Whether it’s oat, almond, soy, or coconut milk, these dairy-free options cater to a growing audience that prioritizes health consciousness and environmental impact. With concerns about lactose intolerance, cholesterol, and the carbon footprint of traditional dairy farming, plant-based milk offers a solution that aligns with modern dietary preferences. As the demand for sustainability-driven products continues to grow, brands are innovating with new formulations and flavours to meet the evolving needs of consumers.