Product trends for 2025

Toy Trends: toys to add to Easter campaigns

Adults aged 18 and older have become a significant segment in the toy market, contributing over $1.5 billion in sales in the first quarter of 2024. This demographic shift has influenced toy sales during seasonal periods, including Valentine's Day and Easter.

Jellycat bunnies with a 20% increase in sales over the last 30 days

Jellycat bunny toys have garnered over 5 million views on TikTok and have experienced a 20% lift in Amazon sales in the last 30 days. They are predicted to continue growing in popularity, making them a strong addition to seasonal assortments, especially for Easter.

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“The latest time-series models we've developed at Granularity are capable of predicting trend dynamics with 95% accuracy: one model identifies if a trend is peaking this month, while the other forecasts whether a trend will peak within the next three to six months. Both models, trained on the latest Google Search, TikTok, and other data, are invaluable in helping businesses make data-driven decisions and stay ahead of shifting market trends.”

8 Gen Z Trends You Need to Know for 2025

As we head into 2025, Gen Z continues to redefine the cultural landscape with their unique values, habits, and priorities. Born between 1997 and 2012, this generation is technically native, socially conscious, and eager to challenge the status quo. Understanding their trends isn’t just insightful, it’s essential for businesses, creators, and leaders aiming to connect with this influential group. Here’s a closer look at the top eight Gen Z trends shaping the future.

Valentine’s Day trends to watch in 2025

Valentine’s Day trends are evolving beyond traditional roses and chocolates, embracing new ways to celebrate love, friendship, and self-expression. From dreamy fashion aesthetics to personalized gifts and sweet treats, these trends are shaping how people connect during this love-filled holiday. Whether it’s the vintage-inspired charm of the Coquette Aesthetic, cuddly squishmallows, or Galentine’s Day celebrations, there’s something for everyone to embrace

How to optimize food ads (with examples)

Learn how to create food advertisements in 2025 that resonate with consumers and your target audience.