Preview of summer 2025 trends

Tropical Fruit

Tropical fruits are heating up this summer, adding bold flavour and colour to everything from cocktails to smoothie bowls. With mango, passion fruit, and açai leading the charge, these vibrant fruits offer a refreshing, nutrient-packed escape that’s perfect for warm weather menus. Check out more keywords under “tropical fruit”:

Mango and Tropical Fruit Ice Cream

This also builds on the trend around tropical fruit. Mango ice cream is a viral trend, with users expressing excitement over trying 'propitious mango,' sharing experiences of finding it at niche markets like Hmart and 99 Ranch Market, and creatively making their own by freezing whole mangoes dipped in vegan condensed milk.

Freezing food to save time

Freezing food has become a popular trend among users seeking to reduce food waste and save money, as evidenced by posts sharing tips like freezing onions for budget-friendly cooking and storing parmesan rinds or tomato paste for future use. The movement emphasizes space-saving and organizational hacks in freezers, with hashtags such as #freezerhacks and #kitchenhacks frequently used to promote these practical approaches.

This trend is predicted to grow into the summer, especially for camping and roadtrip options.

Seafood - Season Over Season Growth

While seafood is already a summer staple, what's notable is the consistent season-over-season growth in interest. Seafood boils continue to gain popularity across social platforms, with videos showcasing indulgent portions of king crab, lobster, and shrimp.

Specialty Mocktails - Continued Growth

Trending subtopics include specific drinks like Mocktail Margaritas, Moscow Mule Mocktail, Virgin Mojito, Blue Lagoon, and Strawberry Daiquiri, as well as interest in health-focused mocktails like metabolisim-boosting and non-alcoholic versions. TikTok's #mocktail hashtag has widespread usage, and YouTube videos on mocktail recipes have not slowed in engagement. Marketers should capitalize on seasonal and event-specific campaigns to introduce limited-time offers or themed editions, maintaining engagement throughout the year.

Kataifi - Trend Watch

Kataifi is emerging as a summer food trend, bringing a crispy, airy twist to both sweet and savoury dishes. This shredded filo pastry is popping up in refreshing desserts like lemon cream nests and fruity parfaits, as well as light bites like kataifi-wrapped shrimp or feta-stuffed rolls. Its delicate crunch and visual appeal make it perfect for warm-weather menus and social media snaps. Whether served at garden parties or chic cafés, kataifi is the ultimate fusion of texture and creativity this summer.

Try Granularity’s Live Trend Search

Granularity's live search function empowers retailers by providing real-time, data-driven insights into current market trends. By analyzing top Google searches, trending keywords, and live social media updates, retailers can swiftly identify emerging consumer interests and adjust their strategies accordingly. This proactive approach enables businesses to optimize inventory, tailor marketing campaigns, and enhance customer engagement, ultimately driving sales and maintaining a competitive edge in the dynamic retail landscape.

AI-driven pricing is coming

Dynamic pricing has long been used in airlines, hotels, and ride sharing, and now AI-powered retail pricing is coming. Walmart, Kroger and many major retailers have implemented electronic shelf labels (ESLs) — and AI powered pricing is going to grow. In this article, I’ll cover some of the pricing approaches I’ve implemented and seen across the industry. Everything from targeted markdowns to weather based forecasting.

What Is Social Media Food Marketing

Social media food marketing combines creativity with strategic insight, offering retailers a powerful tool to enhance their visibility and engage directly with consumers. By selecting the right social media platforms and staying attuned to the latest food trends, brands can effectively showcase their products and build a loyal community. The integration of AI technologies provides personalized content and recommendations, further refining marketing efforts. This exploration into social media food marketing unveils the tactics that help brands thrive in a digital-first consumer landscape.

Mothers Day Trends to Watch for in 2025

As Mother’s Day approaches this year, consumers are looking beyond traditional gifts, embracing trends that combine wellness, convenience, and indulgence. From high-end teas and artisanal baked goods to innovative kitchen essentials, this year’s gift ideas reflect a shift toward thoughtful, experience-driven gifts that enhance daily life. Discover the top Mother’s Day trends for 2025 and how retailers and brands can leverage these insights to make the occasion extra special.