What's Trending In the Meat Category

From the dramatic rise in lamb chop demand heading into fall to turkey bacon’s takeover on TikTok, consumers are redefining how they shop, cook, and eat meat. Halal options are gaining seasonal traction with a focus on ethical sourcing, while butcher shops are making a comeback as trusted, local destinations for premium cuts and culinary experiences. Whether you're in retail, foodservice, or marketing, these trends point to shifting values around quality, health, and culture—so now’s the time to get ahead of what’s next.

Author

Madeline Wickett
July 08, 2025

Lamb Chops - dramatic increase next quarter

Lamb chops are trending in Canada, with notable momentum heading into fall 2025. Social media engagement is up 10.3% year over year, supported by over 1.86 million views across platforms in 2025 so far. Searches are especially strong in cities like Toronto, Ottawa, London, and Montreal, where demand is driven by interest in gourmet cooking and premium meats. The trend reflects a broader consumer shift toward high-quality, home-prepared meals with restaurant-level appeal.​

Turkey Bacon - social media heavy

Turkey bacon is trending across platforms like Google, TikTok, and YouTube, driven by its appeal as a healthier alternative to traditional pork bacon. Consumers are actively comparing brands, exploring preparation methods like air frying, and discussing the health benefits. Products like Jennie-O Turkey Bacon rank highly on Amazon, while social media content highlights quick and easy cooking solutions, often featuring air fryers and beginner-friendly recipes. Influencers such as Jazz Leaf, who promote healthy, simple meals, have helped amplify engagement, especially among health-conscious audiences.

Halal Meat - seasonal trend

Halal meat is rapidly trending in Canada, driven by growing consumer interest in ethically sourced and culturally inclusive food. Searches for halal chicken, beef, and specialty products like halal jerky and sauces are increasing, with strong performance on platforms like Google and Amazon, particularly for local and online options. Social media trends—especially YouTube videos from 2025—highlight not only the religious significance of halal practices but also the humane and ethical treatment of animals, reframing halal meat as ethically superior and appealing to a broader, more conscientious audience.

Butcher Shops - on the rise

Butcher shops are experiencing a notable resurgence, driven by rising consumer interest in local, organic, grass-fed, and halal meats, along with a growing demand for online butcher services. Search trends show increased activity around queries like “butcher shop near me” and Amazon sales data reflects strong interest in butcher-related tools. Social media, especially YouTube, highlights a shift toward experience-driven visits, with some butcher shops offering in-store cooking services that turn meat purchasing into a culinary outing. Supply chain disruptions have also played a role, boosting reliance on local butchers as trusted sources during shortages.

Granularity's live search function empowers retailers by providing real-time, data-driven insights into current market trends. By analyzing top Google searches, trending keywords, and live social media updates, retailers can swiftly identify emerging consumer interests and adjust their strategies accordingly. This proactive approach enables businesses to optimize inventory, tailor marketing campaigns, and enhance customer engagement, ultimately driving sales and maintaining a competitive edge in the dynamic retail landscape.

As we step into 2025, the way we approach food continues to evolve, with a growing focus on health, sustainability, and affordability. From high-protein meals to budget-friendly recipes, consumers are prioritizing food choices that align with their wellness goals and lifestyles. The rise of DIY sauces, vegan alternatives, and innovative meal prep solutions highlights a shift toward personalization and mindful eating. Whether it's exploring plant-based options like trumpet mushrooms or finding new ways to enjoy comfort foods without compromising nutrition, these trends are shaping the future of healthy eating. Dive into the top 15 healthy food trends for 2025 and discover how they’re impacting kitchens and menus.

As consumer tastes continue to evolve, bakeries are stepping up with bold flavours, health-conscious options, and convenience-driven innovations. From the tropical rise of mango-infused desserts to the growing demand for keto-friendly bagels and savoury twists like jalapeño cheddar sourdough, 2025 is shaping up to be a year of dynamic experimentation. Social media trends, functional ingredients, and lifestyle shifts are driving what shoppers look for in their baked goods—and merchandisers who act fast can turn these trends into real sales. Let’s dive into the standout bakery trends making waves this year and how to make them work in-store.

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