What’s trending this summer: Salad and Bakery Insights

Crispy Rice Salad - social media heavy

Crispy rice salad has seen a major spike in interest since mid-2024, driven largely by social media. Recipes like nam khao and influencer-led spins (e.g. Dominique Woolf’s version) are fueling the trend. Its rise highlights growing consumer interest in crunchy textures, global flavours, and TikTok-friendly meals. Retailers and food brands can capitalize with ready-to-eat or DIY versions that tap into this viral momentum.

Arugula - projected growth next quarter

Search interest in arugula shows a recurring seasonal pattern, with projections pointing to a likely increase next quarter. As consumers lean into fresh, nutrient-dense greens, arugula’s peppery flavour and versatility keep it a staple in summer salads and health-forward dishes. Retailers can prep for the uptick by featuring arugula in ready-made salads, produce promotions, and chef-inspired recipe content.

Cucumber Salad - global reach continues

Cucumber salad is seeing strong and consistent search interest across major Canadian cities, including Toronto, Ottawa, and Montreal. Its global versatility, minimal ingredients, and refreshing flavour make it a popular seasonal side for warm-weather months. Retailers should spotlight regional varieties and global twists (e.g., Asian-inspired, Mediterranean) to meet broad consumer interest.

Bakery - Trend Watch

Specialty baked goods are in high demand this summer, with a focus on artisan-style products and globally inspired treats. Dietary-specific options like gluten-free and vegan breads, pastries, and desserts are driving growth.

Gluten Free Sourdough Bread - On the rise

Interest in gluten-free sourdough bread is gaining momentum this summer, particularly varieties like buckwheat sourdough and popular recipes such as Bakerita's gluten-free sourdough. Shoppers are actively searching for options that cater to gluten sensitivity without sacrificing taste or texture. Expect demand for artisanal, gut-friendly loaves to grow in both in-store bakery and packaged goods sections.

Nature Bakery - Fig bars and snacks

Interest in fig bars, especially from Nature’s Bakery, remains strong in 2025. Conversations around terms like “figgy bars” and “Nature’s Bakery fig bar” have held steady or grown slightly over the past two years, indicating consistent consumer demand. This reflects a broader trend toward portable, better-for-you snacks with simple ingredients. Fig bars are resonating with health-conscious shoppers looking for convenient options that aren’t overly processed.

Artisan Bread

Shoppers are showing renewed interest in artisan breads, especially simple, traditional formats like artisan rolls and sourdough made with just flour, water, salt, and yeast. Searches for whole grain, rustic, and gluten-free artisan bread are trending seasonally, with strong interest in baking methods (e.g. Dutch oven) and specialty flours. Retailers should spotlight clean-label, small-batch styles to meet this growing appetite for handcrafted quality.

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Granularity's live search function empowers retailers by providing real-time, data-driven insights into current market trends. By analyzing top Google searches, trending keywords, and live social media updates, retailers can swiftly identify emerging consumer interests and adjust their strategies accordingly. This proactive approach enables businesses to optimize inventory, tailor marketing campaigns, and enhance customer engagement, ultimately driving sales and maintaining a competitive edge in the dynamic retail landscape.

Salad Trends to Know for 2025

Salads are no longer just side dishes—they’re the stars of the plate, fueled by bold flavours, vibrant textures, and a massive online following. From TikTok-famous creations to underrated leafy greens making a comeback, the salad space is evolving fast and in fascinating ways. Let’s explore what’s driving their popularity, the microtrends gaining traction, and why these salads are more than just a trend—they’re a lifestyle.

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