As the holiday season approaches, staying on top of emerging trends is essential to capture consumer interest and drive sales. This year, evolving consumer preferences are shaping everything from nostalgic treats and fresh decor. This newsletter also features highlights from our recent blogs, packed with fresh ideas and deep dives into the latest industry shifts.

Christmas Baklava: Cakes Inspired by New Starbuck’s Holiday Offerings

A new dessert menu change in the always-anticipated Starbucks holiday menu has consumers talking about Christmas Baklava. The specific baklava introduced by Starbucks was Creamy Pistachio Baklava Cheesecake, but we are expecting interest in baklava to be at an all-time high this season with viral and short-term interest lasting through December 2024.

Christmas Pears: This Season's Fresh and Festive Holiday Trend 🍐

Christmas Pears, including the popular Comice pear, are shaping up to be a surprise holiday trend this season, bringing a fresh, elegant twist to traditional holiday treats and décor. Known for their natural sweetness and soft, festive colors, these seasonal fruits are now appearing in everything from stunning holiday tablescapes to gourmet gift baskets. With a reputation for versatility and sophistication, Christmas Pears offer a healthy, visually appealing alternative to sugary sweets. Whether poached with spices, baked into desserts, or showcased as edible décor, pears are ready to take center stage this holiday season.

Of course holiday pears aren’t just a new phenomenon. Since 1780’s publication of “The Twelve Days of Christmas”, pear trees and their fruits have become a traditional gift. Now, individually wrapped “Christmas pears” continue to grow in popularity in a modern resurgence.

Little Debbie Christmas Tree Cheesecakes: The Sweetest Holiday Nostalgia Trend 🎄

Little Debbie Christmas Tree Cheesecakes are capturing hearts and taste buds this holiday season, blending nostalgia with a delicious twist. Inspired by the classic Little Debbie Christmas Tree Cakes, these festive cheesecakes offer layers of creamy, indulgent flavor with the iconic Christmas tree shape and sprinkle decorations we all love. Perfect for holiday gatherings or a cozy night in, they’re a sweet reminder of holiday memories with a gourmet upgrade. With their playful design and rich taste, these mini cheesecakes are poised to be a must-have holiday treat.

Now the Little Debbie Christmas Tree trend continues with launches in ice cream, mini muffins and mini donuts. All signs point to a busy holiday season for Little Debbie. While the trend is mostly centred in the United States, Christmas Tree Cheesecake is growing in popularity in Canada as well.

Spotlight on Digital Marketing: Trends to Watch in 2025

Stay ahead of the curve with the latest in digital marketing! Our recent blog dives into the trends set to shape the industry in 2025 — from AI-powered personalization to evolving privacy strategies. Learn how to leverage these insights to enhance your brand’s digital presence, connect with audiences more effectively, and outpace the competition. Don’t miss out on actionable strategies that can give your marketing efforts a boost this season!

Mastering Category Management: Key Strategies for Success

Looking to optimize your product categories and boost profitability? Our latest blog covers essential strategies in category management, offering insights that drive results. From utilizing AI to predict consumer behaviour to the best tools for category management, this guide is packed with actionable advice.